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E-commerce in India, customer satisfaction score

Being the third largest country in terms of Internet users, India is  witnessing explosive growth in E-Commerce space. Majority of Indian Startups are  consuming the warmth of E-Business model to en-cash the brewing opportunities  between 7 million Indian e-commerce users and 150 million internet users in India. A latest report from Google on ecommerce in India reveals that  Indian consumers’ confidence in online shopping recorded 128% growth in 2012  compared to mere 40% in 2011. But ecommerce in India is low compared to markets like the U.S, despite the  strong Internet population of 130 million+ says a report from BoxMyTalk. …


E-commerce in India

India has an internet user base of about 137 million as of June 2012.The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing at a much faster rate with a large number of new entrants. The industry consensus is that growth is at an inflection point with key drivers being: Increasing broadband Internet (growing at 20% MoM) and 3G penetration. Rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes Availability of much wider product range (including long tail and Direct Imports) compared to what …