How to go ahead..

Choosing a developer could be a big decision as the application which is not properly thought of and inefficient could prove fatal for your business continuity and progress.

It is not a great secret that majority of web businesses loose money. They just don’t work. A Web site that doesn’t work costs you twice: first in the  time and expense to create and maintain it, and second in the lost opportunities  to grow your business. Most people don’t simply understand that building a website is just not enough, it needs to be driven on continuous basis. 99% of the websites have static content, the content never changes. Home page design remains the same for many months giving its users eye fatigue. The content is not refreshed on a regular basis; giving little reason to its users to visit you more often.

The failure of the majority is an opportunity for you.

The fact that some Web sites are highly successful means that Internet marketing  can work.

If you understand why the majority fail, you can ensure that your site  attracts prospects, wins clients, and builds income. Even better, with  smart planning and attention to key details, your site can outshine and outperform  the competition.

The first key is do something that you really like and passionate about. In the longer run 90% of the people fall behind as they started doing something without knowing first hand that they are getting in to something that they are going to like for a long time. Well knowing the real you could be the toughest thing in the world; it is not so easy as it seems. People could spend their entire lives without really knowing what they really wanted to do.

The second key is choosing a developer who likes what he does and takes pride and ownership of the stuff that he builds. One great factor that could really tell the haves and have nots apart in this wonderful field of software development is that a developer who is in love with what he does is always available on email and skype. Why wouldn’t he be? PC is the tool for his job and PC is always connected and so should be the developer.

The third key is to make sure that you are not talking to a sales person of a company and there will be different set of people working in the background doing the job than the one you are speaking with. Always go with the hands-on developer. It could be difficult to find one as good developers don’t go tom tom selling themselves to the world; they need to be searched and drawn out.

The final key could be to get the developer talking. See if he talks more about the technology and not your business needs that you are having the website build for. Technology is there for everyone to use. It is robust and scalable. There are so many different types of technologies as they are so many different technology companies trying to sell the products. Don’t get taken too much in with fancy words like six sigma, ISO certification, Cloud computing and all. All this talk could be a front to charge for 5 people for the work done by 1 really.

A good developer will always be keen on listening to you, to your business needs and always going with your ideas and not suggesting that there is a better way of doing things than what you are saying. Remember you are a person with business sense and investing money and not the developer.

Open-Source-Whats-TrendingNow you have a developer in your bag , next big decision on the radar is what to choose as a platform for your web application. Should it be an inexpensive open source technology solution or an expensive custom built application. Each one has its own merits. Solution built on open source technology platform are usually easier to roll out and hence cheaper. A bulk of code can be taken off the shelf and with a bit of customization; it is good to go.

Security and scalability could be a challenge in open source code as these components written mostly by freelance developers are not certified for the robustness, scalability and security by independent authorities.

Ok, you might be thinking let me go for a custom built solution if it has so many merits. Well this decision could cost you a leg, a house or in some cases both. In all its fairness, custom built applications are lot more demanding from the developer point of view and it requires a great degree of involvement sometimes a part of your life to churn out a successful application. ecommSolConfused.:). Well if you need to rise above the clutter, you need to think differently.

No developer worth its merit would recommend an open source for enterprise level mission critical applications where even a tiny mistake could make you loose money. Lot of web stores started in open source code shift subsequently to custom built carts as they get more popular and more often than not you will see that stores not making the transition have shut their doors.

If  it a simple not critical application like a website for information and not for transaction or a digital magazine or just a blog, it would be foolish to invest in a custom built expensive application. Open source platforms like wordpress, joomla and drupal have been around for many years now and proven their worth.


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